Franco Rubartelli contributed to give to 70's fashion cliché their highly recognizable style.
The Italian-born photographer walked through fashion as an explorer and moved fashion icons to the front raws of Universal Glamour.
Constantly scenarizing powerfully-romanticized Amazons, the photographer illustrated the editorial pages of Vogue magazine in the late 60's, at a time fashion industry tuned on change vibrations.
Then, 70's social revolution replaced cloudy fashion-established codes by New Age and Modern style trends.
The photographer contributed to promote up-coming designers such as Yves Saint Laurent who, at the mean time, was lauded for liberating women closets. Rubartelli's shoots reflect this fashion forward move.
Active contributor of the international fashion scene, he scenarized the first Top models of the history : Verushka, Catherine Deneuve and Twiggy with whom he started to work with in the late 60's. Franco Rubartelli's fashion stories are at the image of an epoque : colorful and inspired by a Revolution of women who dared to assume their personality. His 70's cliché present a generation of modeling which were more related to a fashion commitment than a cycle of product predicament.
